Defining Opportunity / Brand Articulation / Brand Creation / Print
The Brief
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”How do we create a point of difference within a saturated market?” This was the challenge set by the owners of new superior batch London dry gin, Bodega.
The Solution
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The gins unique selling point is that it is a two product offering. First as a refreshing London dry and second as a barrel-aged edition, finished in antique Oak sherry octaves imported from Spain’s sherry triangle.
The bottle’s heavily crafted adornments takes inspiration from the East end and Gin Palace's in the 1820's. The decorative filigree patterns mimic designs regularly found adorned on pub mirrors and window decals throughout the Gin boom in London.