Identity, Packaging, Design Consultant
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Dip & Flip

Brand Articulation / Brand Evolution / Illustration / Packaging / Signage

  The Brief —  Dip & Flip is an institution on the London burger scene. With the rise in the popularity of fast casual dining, they recognised the need for a re-fresh of their identity.   The Results —  Focussing first on their core brand assets,

The Brief

Dip & Flip is an institution on the London burger scene. With the rise in the popularity of fast casual dining, they recognised the need for a re-fresh of their identity.

The Results

Focussing first on their core brand assets, a new logo was designed building typographical detail within the marque, increasing brand expression. A full brand toolkit with hand drawn illustrations, new typography and a refined colour palette was then developed.

A new suite of menus were created, simplifying the product offering with clean presentation and bespoke illustrations.

New delivery packaging was then created, placing the brand front centre on all delivery orders on Deliveroo.

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