Magpie Restaurant

The Brief
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Create an identity for Magpie, a new British-style dim sum restaurant with trolley service, located just of Regents Street.

The Solution
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Magpie was a restaurant serving up a creative dim sum menu matching influences from all over East Asia. The menu included wonderful and bizarre ingredients like - Kosho, Fennel Pollen and roasted Miso custard - all curated by the successful duo at Michelin starred restaurant Pidgin, James Ramsden & Sam Herlihy.

The no fuss trolley-to-table menu gave a clear steer to develop a multi-sensory brand identity, with a similar restraint, materiality and discretion.