Sons + Daughters Restaurant

The Brief
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”Can you create a kickass identity for our new sandwich brand Sons + Daughters, located in Coal Drops Yard, Kings Cross?”

The Solution
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A closed category in regards to fast food giants like Subway and Pret, however this didn’t deter the powerful duo behind Pidgin* and Magpie restaurants, Sam Herlihy & James Ramsden. Aptly named after the duo’s children, a stripped back identity with textural illustrations to boot was created. Menus, lightboxes, van livery and website were developed to launch the brand.