Henley Oyster Co.

The Brief
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Name and design a new food offering for casual dining in the Henley area.

The Solution
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Henley Oyster Co. is a mobile oyster + wine cart set to tour Henley-on-Thames and the surrounding areas.

Prestigious but with a contemporary twist was the brief for the brand. Taking inspiration from the geometric nautical alphabet and naval flags, the longitude and latitude of the market square in Henley-on-Thames and photography which heroes the core offering; we created a flexible identity system which works across a variety of applications.

The logotype is crafted from the ubiquitous Times New Roman, a contemporary take on an old classic. The use of the small dot is a subtle nod to the precious pearls found within oysters.