Soma Gyms

The Brief
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Create an effortlessly striking identity for new Gym and Well-being destination in Sydney.

The Solution
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The client’s mission is to be Sydney’s most revered health and well-being destination, providing unprecedented service, quality and care, empowering members to redefine, recharge and relax.

Designed around the time-poor, busy professional, SOMA’s personal world-renowned trainers and therapists understand the importance of balance, health and overall wellness.

An angular logotype and identity was created alongside stationery, promotional print and a micro-site.